In the first episode of Season 3 of I So Appreciate You!, co-hosts Nadege Souvenir and Melanie Hoffert chat with Allison Hohn, executive director of Naturally Minnesota, about what it takes to establish a thriving and equitable ecosystem for food-based entrepreneurs in our state.
Naturally Minnesota is an initiative to support and accelerate Minnesota's ecosystem for food and agriculture entrepreneurship and innovation. Through her work, Allison provides venues for new food and agriculture business owners to connect with like-minded people, find support for their ventures, and learn how to access resources like investment capital.
When establishing a product for distribution, Allison says food entrepreneurs must keep the following things in mind.
“Your product has to taste good, you have to have a good brand and you have to have a point of differentiation.”
Allison also shares her insights on creating greater access and equitable opportunities for entrepreneurs in the food and agriculture space, what she hopes is here to stay after the pandemic shook up the industry, and how someone can take their product from idea to shelf.